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	<title>Lorenzo Ampofo</title>
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		<title>Achieving ROI in Social Media Campaigns Using Weak Links</title>
		<link>http://lorenzoampofo.wordpress.com/2009/06/17/achieving-roi-in-social-media-campaigns-using-weak-links/</link>
		<comments>http://lorenzoampofo.wordpress.com/2009/06/17/achieving-roi-in-social-media-campaigns-using-weak-links/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 20:37:32 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
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		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=37</guid>
		<description><![CDATA[A few days ago, I read an article citing a recently published study by the Harvard Business School which concluded that only ten per cent of Twitter’s six million subscribers are active posters. This led many commentators to muse that influence amongst typical Twitter users is extremely top heavy and concentrated in the hands of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=37&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>News as a Platform</title>
		<link>http://lorenzoampofo.wordpress.com/2009/03/13/news-as-a-platform/</link>
		<comments>http://lorenzoampofo.wordpress.com/2009/03/13/news-as-a-platform/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 05:55:19 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=33</guid>
		<description><![CDATA[The blogosphere is abuzz with the news that The Guardian has launched an open platform. This enables third-party developers to create unique applications that have near-unfettered access to its content and combine with other technology. The announcement has been so well-received that after scanning the numerous Tweets and blog posts on the topic over the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=33&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lorenzo</media:title>
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		<title>Demo</title>
		<link>http://lorenzoampofo.wordpress.com/2009/01/09/demo/</link>
		<comments>http://lorenzoampofo.wordpress.com/2009/01/09/demo/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 21:42:18 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
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		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=31</guid>
		<description><![CDATA[We had a demo from Radian 6 today on sourcing and measuring social media and I have to say that it&#8217;s a pretty impressive piece of kit. You can derive all sorts of metrics from it, such as Twitter followers, forum posters, and the number of unique commentators on a given thread. Thinking about it, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=31&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Online Media Measurement in a Global Recession</title>
		<link>http://lorenzoampofo.wordpress.com/2008/12/28/online-media-measurement-in-a-global-recession/</link>
		<comments>http://lorenzoampofo.wordpress.com/2008/12/28/online-media-measurement-in-a-global-recession/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 21:56:50 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=28</guid>
		<description><![CDATA[I&#8217;m quite sure that my voice does not need to be added to the already lively debate on the different ways that the measurement of online media should be conducted in a way that provides the most insight to companies, organisations and governments. Without doubt, the person that devises a way to accurately measure the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=28&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lorenzo</media:title>
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		<title>The Contemporary Relevance of Social Media</title>
		<link>http://lorenzoampofo.wordpress.com/2008/11/14/the-contemporary-relevance-of-social-media/</link>
		<comments>http://lorenzoampofo.wordpress.com/2008/11/14/the-contemporary-relevance-of-social-media/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 12:54:27 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=21</guid>
		<description><![CDATA[Ijust came across this Ted Talk by James Surowiecki on the way in which social media attained the same relevance as traditional media as a source of up-to-date, accurate news. Using the 2005 Asian Tsunami as his example, he claims that blog posts that included videos shot on mobile phones were viewed on the Web [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=21&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lorenzo</media:title>
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		<title>PhD Comics</title>
		<link>http://lorenzoampofo.wordpress.com/2008/11/05/phd-comics/</link>
		<comments>http://lorenzoampofo.wordpress.com/2008/11/05/phd-comics/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 10:22:03 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=19</guid>
		<description><![CDATA[Now anyone who has undertaken any kind of studying will know that it&#8217;s a pretty alienating process: if you want to get good grades you have to study for hours on end, forego spontaneous events with friends if they happen to clash with your all-important schedule and even after you graduate it&#8217;s amazingly difficult to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=19&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Onwards and Upwards&#8230;</title>
		<link>http://lorenzoampofo.wordpress.com/2008/11/04/onwards-and-upwards/</link>
		<comments>http://lorenzoampofo.wordpress.com/2008/11/04/onwards-and-upwards/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 17:39:44 +0000</pubDate>
		<dc:creator>lorenzoampofo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lorenzoampofo.wordpress.com/?p=13</guid>
		<description><![CDATA[After much deliberation and procrastination my blog is finally underway. This is largely going to be a space where I will present the different issues that interlace to comprise my life including my research interests, daily happenings in the world of social media, my very experimental podcast and other general things that have interested me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lorenzoampofo.wordpress.com&amp;blog=4538355&amp;post=13&amp;subd=lorenzoampofo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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